Scope of Work
Brand storytelling, website strategy, and social media leadership for Embrace the Difference Jewelry. Mission-driven messaging, visual identity alignment, content strategy, and digital engagement to support brand growth and community connection.
Embrace Storytelling
Developed a storytelling strategy centered on the Embrace the Difference’s mission, founder vision, and community impact. Created photo and video content that highlights the meaning behind each piece—focusing on individuality, inclusion, and self-expression—used across the website, social media, and digital campaigns.
Brand Growth for Embrace the Difference
Led creative strategy and execution for product launches, awareness campaigns, and seasonal storytelling initiatives. Aligned website content, social media, and messaging to drive engagement, strengthen brand recognition, and support sustainable growth.
Digital Presence & Visibility
Strengthened Embrace the Difference’s digital presence through consistent, on-brand storytelling across web and social platforms. Established a cohesive visual and narrative identity that increased reach, engagement, and emotional resonance with the brand’s audience.
Community & Partnerships
Built authentic relationships with customers, collaborators, and community partners, reinforcing the brand’s mission and values. Supported partnerships and initiatives that aligned with inclusion, empowerment, and individuality. Worked to expand the charities partnered with the brand.
