walk flower holders alzheimer's
alzheimer's

Scope of Work

Senior marketing & communications leadership for Alzheimer’s Association of Central New York across a 14-county region. Brand, storytelling, media relations, and campaign execution. Video-first content strategy and multimedia production.

Alzheimer’s Storytelling

Developed a video-first storytelling strategy centered on caregivers, volunteers, staff, and community members. Produced original videos, livestreams, podcasts, and photography used across digital, social, media, and live events.

Campaigns & Fundraising

Led creative strategy and execution for Walk events and year-round fundraising and awareness campaigns. This integrated approach helped increase engagement and supported the organization exceeding its Walk 2025 fundraising goal.

Media & Public Visibility

Expanded the organization’s media presence through consistent TV, radio, print, and digital coverage across Central and Upstate New York. Built and maintained media relationships in every market served.

Community & Partnerships

Strengthened relationships with volunteers, board members, staff, and community partners to increase visibility and collaboration. Supported activations, sponsorships, and partnership development across the region.

Client: Alzheimer’s Association, Central New York Chapter

Project: Marketing & Communications Leadership

Date: October 2024 – January 2026

I served as the senior marketing and communications lead for the Alzheimer’s Association of Central New York, overseeing a comprehensive, video-first marketing ecosystem that supported fundraising, education, awareness, and community engagement across a 14-county service area.

My work extended well beyond individual events, establishing consistent brand storytelling through original video, photography, media relations, and digital content. By centering caregiver, volunteer, and staff stories, I helped humanize the mission and strengthen emotional connection across platforms.

I led integrated campaign strategy for Walk events and year-round initiatives, managing messaging, promotional assets, audience experience, and post-event storytelling. This approach contributed to increased visibility and helped the organization exceed its Walk 2025 fundraising goal for the first time.

I expanded the organization’s media presence throughout Central and Upstate New York by cultivating relationships with television, radio, print, and digital outlets. I also trained staff on media best practices and ensured all public-facing materials aligned with brand standards.

Through sustained community engagement and partnership development, I strengthened relationships with volunteers, board members, staff, and local organizations—turning visibility into long-term support and collaboration opportunities.

Other Work